Maximize Your Profits And Market Share

Formula Branding Program

We have become aware of substantial changes occurring in the industrial lubricants supply chain: * Reduction in customer service from major oil companies. * Escalating prices from major oil companies. * A consolidation of lubricant distributors by large equity firms. ie PetroChoice, Reladyne, etc. * Increased demands on lubricant distributors by major oil companies. These trends are going to open up opportunities for compounders/blenders to help lubricant distributors increase market penetration and profits by offering a more diverse line of industrial products that traditionally bring higher margins. We believe that Formula Branding can bring these opportunities to your company.

Formula Branding's Function


1. Identify interested lubricant distributors in each compounder/blender's territory and coordinate information flow. 2. Represent compounder/ blenders to distributors interested in private label industrial products, proprietary branded products, or branded products. Formula Branding would be paid commissions for products sold to these distributors. We have a marketing program developed to reach out to distributors that desire to expand sales in the industrial market. (www.formulabrandinginc. com) 3. Provide formulary assistance to compounder/blender, if needed, to develop products for distributors. Formula Branding’s founders have over 30 years of experience in formulating and developing successful products for industrial, commercial, and household applications. 4. Provide technical assistance in real-time including product datasheets, safety data sheets, labels, and product development forms. 5. To honor a specified geographical territory for the compounder/ blender to avoid conflict of interest. TYPES OF PRODUCTSMetalworking Coolant Stamping lubricants Cutting Oils Honing Oils Grinding Oils Roll forming lubricants Vanishing Oils Rust Preventatives Rust Removers Penetrating OilsParts Cleaners Floor Cleaners Solvent-based Cleaners Deburring CompoundsSpray cabinet Cleaners Heat transfer FluidsHydraulic Oils Zinc Free Hydraulic OilsBearing Lubricants Way LubricantsGear Lubricants GreasesSynthetic Lubricants Mold ReleasesVehicle Washes Degreasers Household Cleaners Janitorial Cleaners Environmental Cleaners Environmental lubricants

Compounder's Function



1. Allow Formula Branding to act as compounder’s manufactures representative to those distributors that Formula Branding brings to the compounder/blender.2. Pay Formula Branding a negotiated commission on sales to the aforementioned distributors.3. Provide fast customer service and delivery of products.4. Encourage compounder’s and distributor’s sales forces to pursue new specialty products that will bring higher than normal profit margins to compounder and distributor.

Full Disclosure


The key owners and personnel of Formula Branding are associated with a compounder/blender, US Industrial Fluids, LLC. USIF is located in Louisville, KY. and will be one of the network of compounders/blenders serving interested distributors. All compounders/blenders will be protected by mutual agreement with protected territories to prevent competitive issues. USIF will be one company of several companies located all over the US to participate in this new method of Industrial and commercial supply.
USIF Industrial Fluids, LLC

Why is This such a good Idea


We are entering an uncertain and challenging time in the industrial and commercial marketplace. Major oil companies that serve the lubricants market have raised lubricant prices substantially since June 2020. Many buyers of lubricant and chemical products are going to be looking for competitive suppliers that can deliver reasonably priced, high-performance products to maintain and operate their plants. Formula Branding wants to leverage our formulary and marketing expertise to change the way that industrial and commercial products are delivered to the marketplace. We seek to partner with companies that desire to thrive in up and down markets.
If you are interested, please call me, Jerry McAdams at 502-773-5329 or email me at jerry@formulabrandinginc.com